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Ayup Digital agency starts-up in Hebden Bridge
A couple of seasoned brand and digital professionals have crossed the pennines to start up a new business based in Hebden Bridge. Ste Taylor and Mike Stephens, colleagues together at a Manchester-based agency, have just launched Ayup Digital, a digital agency that focuses on helping businesses tell their story more effectively online.
As residents of Calderdale, the duo were already well aware of the area’s many qualities but recent developments persuaded them to base their new venture in the region. Says MD Ste Taylor “There is a definite buzz around Yorkshire at the moment with Barclays’ Fast Growth Tech Survey reporting expected growth of 10% for Yorkshire-based tech firms during 2015, which is four times faster the UK GDP forecasts. Hebden Bridge is a brilliantly diverse and cosmopolitan town with a very unique personality while the Tour de France brought some well-deserved attention to the region in general. These elements, along with Calderdale’s inward investment in things like superfast broadband and the Pretty Gritty tourism brand, means that we are very excited about setting up here.”
The digital agency’s core offering focuses on their ability to blend creative skills with technical and analytical know-how to come up with smart, effective ideas for their clients. They work on a wide variety of projects including developing device-friendly websites and apps, interactive videos, digital annual reports, ecommerce solutions, brand refreshes and lots more in between. As Taylor continues, “We are very client focussed so our processes and business model supports that; we take the time to understand our client’s brand, their organisation and their own unique requirements before pulling together a team that is fit for the client, rather than the other way around, which can often be the case in established agencies.”
Ayup has a real tech-focus and in this multichannel, multi-device world we now live in, digital director Mike Stephens, believes that that continuous iteration is crucial to improving success, “We understand that a new website, app, video or digital channel isn’t just a short-term fix and is no good in isolation. Delivering the project is just the start; continuous iteration is all about working with our clients over the long term; embracing analytics and data, to continually improve online performance and audience experience.”
Visit Ayup online at https://ayup.agency/